My name is Chris Funk, President of Cool Touch A/C, Heating, Plumbing & Electrical located here in the Valley and I am writing to you because I have a problem and it could become your sweet opportunity.
Even though the early months of winter in the valley are off to a cool start, we know our local weather will be back to the familiar pattern of sunny days and comfortable nights. After all it is the valley of the sun.
Generally with these temperate weather patterns we sell fewer total home comfort systems and perform less maintenance work, and this of course is bad for our business. From mid-January until the second week of April business is usually slower, meaning we may lose money during these months and have to work through July before we are able to turn a profit for the year.
SO I ASKED MYSELF “Why Do We Lose So Much Money During This Time Of Year?”
It’s simple really – NOT ENOUGH BUSINESS. By now most homeowners have already had their annual service performed on their home comfort system, while others are hoping that their old system will last through one more cycle before quitting. So here we sit, with more employees and overhead than work, trying to keep everyone employed so we are not short-handed come summer. We thought to try something to increase business NOW and keep our highly trained team busy until air conditioning season comes around again in June. This has seemed to work well over the last few years, as I now have hundreds of new customers who are very comfortable and enjoying the energy savings that these new systems have provided!
MY GOAL: NO PROFIT – NO LOSS
My goal is to break even during this slow season. It’s like our version of the after Christmas sale. No profit, but no loss.
If we do that, we’ll be ahead of where we’ve been in prior years come summer. Most people know that the best time to purchase a new car is right before the new models come out, and that ‘After Christmas Sales’ are better than ‘Before Christmas Sales’. Thinking along those same lines, it is easy to understand why the best time to buy a total comfort system from Cool Touch is RIGHT NOW – during one of our slowest times of the year. Coincidentally, the beginning of the year is when many of the equipment manufacturers pass along their price increases, compounding the slow sales problem. 2013 is no exception, as we have already been notified of pending price increases again this year. Fortunately, we have managed to hold off that price increase and even secure a special one-time offer on a High Efficiency Total Comfort System… this is a limited quantity for a short time, as long as they last or until April 30th, 2013.
This year I have convinced my manufacturers to partner with us in this promotion (because if we’re slow, so are they) and give us a deal for the price we pay for their equipment through April 30th by making a purchase commitment to guarantee them the volume and offset the price reduction. So it is a good deal for them, it is a good decision for us to pass that savings through to you, and it is why I say my problem is your opportunity. The 16 SEER is a great system for our valley and qualifies for the utility rebate. So here’s my offer.
HERE’S MY PERSONAL OFFER
Sweet 16. Buy a new total comfort system (16 SEER 2 stage Air Conditioner with Variable Speed Furnace or 16 SEER 2 stage Heat Pump with Variable Speed Air handler) from us before April 30th, 2013 and we’ll give you an installed price that is absolutely ironclad guaranteed the best value at the lowest cost you can get in the VALLEY in that time period. I will guarantee this in writing. Here is what you get from Cool Touch on this offer:
A 16 SEER 2 stage Total Comfort System with a variable speed furnace – or Variable Speed Air Handler. This system carries a lifetime unit replacement guarantee.** Qualifies for up to $ 270 Utility rebate as well.
At a 32% discount from our normal price. Normally $9,947 – Cool Touch will discount 16% to $8,355 Amana will discount 16% to $7,018 PLUS A $750 COOL Cash Rebate and $270 from our utility so $5,998 installed after rebates. (14 SEER package unit is $4,490 after rebates.)
(3.0 ton/80,000 BTU) (Same Discounts and Rebates apply to all Tonnages)
ON TOP OF ALL THAT – Cool Touch Ironclad Peace of Mind Guarantees
*Best Value at the Lowest Cost in Writing Guarantee
*2 Year Hotel Guarantee*
*Both the A/C and Furnace come with a
LIFETIME UNIT REPLACEMENT guarantee should a compressor or heat exchanger fail you get a brand new unit –
(On Split Systems)(99 Year Compressor Warranty on Package Equipment)
AND……..a 15 year parts and labor warranty for service and repairs. THAT’s RIGHT 15, that’s 15 full years, in writing. No one in the VALLEY does this- NO ONE! (10 Year Parts and 15 Year Labor Warranty on Package Equipment)
You will receive a 3 Year Maintenance Agreement as part of this offer
Cool Touch will go one step further and give you an Upgraded High Tech Thermostat- Honeywell Vision Pro 8000 Touch Stat.
Why Is This A Great Value?
Well it is simple. This is one HECK OF A SYSTEM at a price that is my cost.
I win because we lack business this time of year and need to keep my men busy. We cover some basic costs of business and avoid losing money.
You MUST ACT NOW! This offer is limited to the first 40 systems because that’s all I can install by April 30th, 2013, so CALL Cool Touch at (623) 584-3762 and schedule an appointment for one of our Comfort Specialists to come to your home and provide you a free, no obligations, in home comfort survey. We can give you a free evaluation of your comfort system then make the very best recommendation for your lifestyle.
Call today 623-584-3762 …. And ask about our “Sweet 16” special.
Chris Funk President & Owner